In Her Element

This new Philippine-made skincare brand is built around a single idea: that busy women need simple skincare that works. She has to be able to enjoy a routine that delivers results she can see and feel, a routine that is efficient yet highly effective.

Core to In Her Element is the use of safe, naturally-derived botanical ingredients with no fillers. We test only on ourselves - we love animals! - and whip up everything right here in the Philippines.

We also believe that beauty products are more than just things we wipe and pat on ourselves; they are part of our identity, and a means to prep and encourage ourselves for the day ahead. Hence, we care about the scent, texture, and packaging of our creations to deliver a signature sensorial experience.

We want our customers to be In Her Element when she steps out of the door. How else can she take on the world?

About the founder


Liz Lanuzo has been blogging about beauty for almost ten years now. After incorporating a company to run her successful website,, she hired an amazing team of writers and grew both PV's relevance and community. Today, PV has become the top beauty resource in the country, offering detailed reviews and features on products and services.

Shortly after, she realized that women need more skincare options that feature safe yet highly effective ingredients that don't cost a ton of money. She wanted to know what women really want out of their skincare. And so, In Her Element was born on December 2016.

Close to a year later, In Her Element has developed a small yet well-curated line of products that offer sleek solutions to skin problems. It is now available in malls via Beauty Bar (under the SSI Group of Rustan's) as well as With plans to expand in the future, In Her Element is set to be the next proudly Pinoy brand to take over Filipina's beauty routines.